Market Exposure

YIA’s Market Exposure Program is designed to help young entrepreneurs expand their reach, showcase their products, and connect with real market opportunities both locally and internationally.

Through collaboration with key stakeholders, development partners, and ecosystem actors, we host and connect our members to various business expos, networking events, and conferences that open doors to new markets and professional growth.

One of our flagship initiatives under this program, “Vijana na Fursa”, launched in 2022, has been instrumental in giving young entrepreneurs the platform to exhibit their products in public spaces such as Mlimani City Grounds and major trade fairs like Saba Saba, in partnership with TANTRADE. These exhibitions have provided invaluable visibility and access to new customers and investors, helping youth-led enterprises to build their brands and expand their business reach.

Beyond exhibitions, YIA members also showcase their products and services during YIA conferences, partner events, and national youth forums, creating an integrated ecosystem of exposure and learning.

Additionally, we organize market exposure tours to other regions and international markets, enabling our members to explore business trends, identify potential partners, and understand global market demands. Through these continuous programs,

YIA ensures that youth-led enterprises gain the visibility, confidence, and market linkages they need to thrive.